User-First

Godiva, a renowned brand chocolate, addressing a unique challenge.

Their goal was to tackle the complexities of multishipping perishable and non-perishable items simultaneously.

My aim was to design solutions meeting their high standards for customer experience.

Product Complexity

Product Complexity

Due to the diverse and complicated nature of their product offerings and client types, Godiva’s checkout had to be multi-pronged. It must:

  1. Be functional for the average user

  2. Offer flexibility for power users

  3. Ship to multiple addresses

  4. Allow for many payment methods

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Tom Ford